ConsiderIT, a friendly IT support firm, knows customers like to do business with real people. People who are professional, knowledgeable, and helpful. With that in mind, their business card copywriting needed to be engaging. Friendlier than most. More charming. More personal.

Stuart’s job title says he’s in charge, but he’s not. His clients are.

He does what they need him to do. He adapts services to suit them. He asks them how their day was. He’ll do whatever it takes to make them happy, and the same goes for his team. In fact, the people Stuart doesn’t make happy are his competitors, who can’t keep up with his drive for new technology, better service, and better relationships with clients.

Sorry about that.